Why You Should Seriously Consider Not Taking Telephone Orders

Time, in business, is money. If, like me, you run a low-margin e-commerce business and allow customers to place orders over the phone, you might seriously question whether the cost of employee time spent on taking phone orders is actually compensated by the profits those orders generate, especially when most customer calls seem to go a little something like this… Continue reading Why You Should Seriously Consider Not Taking Telephone Orders

Specialisation Fallacy

“Avoid generalisations” – that’s what were taught from the very beginning.  If you generalise, you’re either racist, sexist, ageist, appearancist, intellectualist or some combination of the many other undesirable ‘ists’ with which we’d rather avoid being labelled.  As any serial generaliser already knows, ’sweeping generalisations’ most often get swatted down with a “you can’t say that”. Continue reading Specialisation Fallacy

Why you shouldn’t give your customers credit (and it’s got nothing to do with not getting paid)

If you’re running a small business selling goods to other small businesses, the chances are you’re giving credit.  There’s also quite a good chance, especially, I would guess, if you’re a ‘family’ type business, that there’s a bit of ‘give’ in your credit policy.  You know what I’m talking about.  Supplying customers with too many open invoices, or too much balance in excess of their agreed limit.  Perhaps you do it because you understand their predicament, perhaps you’re too weak to say ‘No’, or perhaps you’ll think they’ll stop buying from you if you don’t keep extending them credit.  The truth is that they very well might stop buying from you.  And the problem is that the reason behind their decision probably won’t be financial, it’ll probably be personal.  In my experience, the worst thing about giving customers credit is not the endlessly mounting Accounts Receivable ledger, it’s the fact that it almost always ends in tears. Continue reading Why you shouldn’t give your customers credit (and it’s got nothing to do with not getting paid)

The Importance of Good Images for E-Commerce

A year ago, a little man with round glasses rang our doorbell and asked me if would be interested in buying some cherries. I was in the attic and busy with work so had to run down to front door, phone in hand. “Bloody annoying salesman,” I thought, and sent him on his way. Despite one’s natural tendency to treat any travelling salesman these days as a con artist (although a fruit-based scam would be almost worth going along with), I was just too busy to give him any time. Continue reading The Importance of Good Images for E-Commerce

by Jonathan Pincas