"I'm Jonathan Pincas, a small business owner doing things differently. This website is where I document my journey trying to create a liberating, 'work-anywhere' lifestyle through location-independent, small online business. Other crap also gets documented."
Must Reads

Could Your Business Processes Cope With a 500% Increase in Volume?
You never know how your business systems will survive until you test them at their very limits. Here’s what we learned from the Christmas rush.

Serial Entrepreneurialism is Not Easy
If something is easy and makes enough profit to outsource the labour that goes into producing it, there will be competition, lots.

How to Choose a Product for an E-commerce Business
Many online sellers start with a product related to their passion. But does it make better business sense to identify the product first?

Do You Have What it Takes to Start Your Own Business?
Really now, who wants to admit that they probably don’t have the numerical skills to understand pricing or cash flow?

How to Conceptualise Stages in the Growth of a Small Business
If you imagine your business as progressing through a series of major releases (1.0, 2.0, etc.), which version are you on now?

My Personal Theory of Small Business Success
Being transparent means you can’t hide behind a rip-off business model which is going to make you rich on the back of little work or talent.
Latest from Say No! to the Office
Why you shouldn’t give your customers credit (and it’s got nothing to do with not getting paid)
17 December 2012
In my experience, the worst thing about giving customers credit is not the endlessly mounting Accounts Receivable ledger, it’s the fact that it almost always ends in tears.
Useful Tools and Apps for Remote & Flexi-Staff
24 October 2012
Considering the internet is an ever-growing marketplace, more and more people are now working remotely.
5 Top Tips For Securing Business Data
26 September 2012
In the modern world, many people or businesses have become victims of data security breaches. Companies must be wary of how they store or discard sensitive data or paperwork. There are numerous simple techniques that would aid this cause.
The Importance of Good Images for E-Commerce
14 June 2012
When you can’t show a customer the product in the flesh, good product images make an immediate impression and increase sales.
Valogix Gives us a Lesson in How Not to Treat Customers
31 May 2012
Valogix: buggy software, lacking in crucial features and mis-sold to us left us $2000 dollars out of pocket and Valogix don’t care.
