Consumers can’t tell you what they want. Be creative, bring your personality to your offering. If it doesn’t work, ‘do a Coca Cola’.
Companies seem obsessed with asking us what we like, what we don’t like and what we want. Is there any value for your business in consumer testing, feedback and market research?
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You never know how your business systems will survive until you test them at their very limits. Here’s what we learned from the Christmas rush.
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