
Consumers can’t tell you what they want. Be creative, bring your personality to your offering. If it doesn’t work, ‘do a Coca Cola’.
Small Online Business >> Virtual 'Work Anywhere' Lifestyle
Companies seem obsessed with asking us what we like, what we don’t like and what we want. Is there any value for your business in consumer testing, feedback and market research?
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You never know how your business systems will survive until you test them at their very limits. Here’s what we learned from the Christmas rush.
I'm Jonathan Pincas, creator of Say No! to the Office and owner of online Spanish food retailers The Tapas Lunch Company. This website is (mostly) about creating a liberating, 'work-anywhere' lifestyle through virtual, location-independent, small online businesses. It's also a little bit about life, travel and Spain, my adopted homeland.
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