This is a lighthearted concept introduction and the first in a series of pieces looking at business models in the modern economy and what they mean to potential Non-9-to-5′ers. If you are an expert economist, probably best to look away now.

If you don’t know what a ‘business model’ is, join the club - nobody really does. It’s a concept that entrepreneurs and bank managers toss around casually but when it comes to the crunch, good definitions are hard to come by. That is, unless you’re a business studies professor, in which case you might say something like: “an architecture for the product, service, and information flows, a description of the benefits for the business actors involved, and a description of the sources of revenue” ¹. Got that? No? Here’s an easier way to think of it: it’s the answer to the question “How the hell are you going to make money out of that?”. Listen up.

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