Whether a customer comes away from a transaction satisfied or disappointed is almost entirely determined by their expectations.
New Coke. Blink and You Probably Missed It.
Consumers can’t tell you what they want. Be creative, bring your personality to your offering. If it doesn’t work, ‘do a Coca Cola’.
Self-Storage Units as an Alternative to Traditional Warehousing
Storage might seem like a burden to small businesses, which is why they are turning to self-storage for the flexibility they need.
Clarity is in the Eye of the Beholder
I’m not sure I’ll ever truly be able to get through to customers with the clarity I’d like. A phone call I often get goes something like this: – Hi there, I own a mediterranean delicatessen in Glasgow and I’ve just found your website after doing a search for ‘buy chorizo online’. I was wondering, [...]
Could Your Business Processes Cope With a 500% Increase in Volume?
You never know how your business systems will survive until you test them at their very limits. Here’s what we learned from the Christmas rush.
Use Constant Real-Time Feedback for Business Motivation
Separation of cause and effect makes it hard to associate positive actions and successful outcomes. Use real-time feedback for true motivation.
Find Your Own Formula for Business Success
Take what others say with a healthy dose of skepticism. Accept the uniqueness of your business. Experiment and find your own formula.
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